Executive Team

Executive Team

 

Jay Haladay, Chief Executive Officer

Jay attained a BA in Economics and an MBA from UCLA before joining IBM in 1974, where he held a number of sales and management assignments in Los Angles and Virginia during his 10 year career with IBM. Digital Systems capitalized on his talents by naming him President in 1984, evolved into a division of Convergent Technologies and later part of Convergent Business Systems, a Unisys subsidiary. Jay led these organizations before forming Coaxis to purchase them from Unisys in 1990.

Jay’s association with the construction software market dates back to 1983. As a consistent innovator in applying leading-edge technologies to address the industry's unique business problems, Jay is often sought as a subject matter expert for trade and industry organizations. He counts one of his strangest projects the development of RiverEast Center, a Gold LEED Certified building and headquarters for Viewpoint Construction Software. He is passionate about building a strong management team for Viewpoint that unites a vision that both customers and employees can gain from. Born and raised in Los Angeles, he leans to Northern California for his favorite sports team - the Oakland Raiders of the 80s. Golf, snowboarding and cycling occupy free time outside of raising a dynamic, interesting family. His two oldest sons, Scott and Miles, are both active in the company.

Also see interview with Jay by Software Advice CEO Don Fornes

Jim Paulson, Chief Operating Officer

Jim brings nearly 30 years of product development, operational, sales, and strategic marketing leadership and experience across North American and International markets. He joined Coaxis, parent company of Viewpoint Construction Software, in January 2008 and serves as the organization’s Chief Operating Officer. Jim brings an intense customer focus and a reputation for strong strategic planning and operational execution to Coaxis, which is a fast growing, industry leader of construction ERP software serving mid-to-large commercial construction companies in the U.S., Canada, and Australia. Jim most recently came to Coaxis from the General Electric Company, where he served as General Manager for the Intrusion Security Group from 2004-2008. At GE, Jim led the global engineering, design and manufacturing of high tech security electronic hardware and software and was responsible for over $200 million in annual revenues.

Prior to joining GE, Jim held a variety of sales and marketing leadership roles including Director of Marketing for Interlogix which grew from being a $50 million U.S. based manufacturer into a $650M global leader over the seven year period he was with them - and was eventually acquired by GE. Jim holds a Bachelor of Science from the University of Wisconsin-LaCrosse and MBA from the University of Oregon.

Ben Ertischek, Chief Financial Officer

Ben attained a BA in Political Science and Economics from Princeton and a MBA from NYU’s Stern School.  After a couple of years with Deloitte and Touché working in Manhattan, he left heading West to join Xerox Corporation working in their Seattle office.  Over almost a 14 year span at Xerox that moved him back and forth across the country, Ben held positions in a wide variety of financial management roles.  Position included Region Controller, Senior Treasury Manager, Division Finance Director, and Director of Mergers & Acquisitions.

Although born in Washington DC, Ben was raised in Alaska. After multiple coast to coast moves, he knew the Northwest was where he wanted to live.  Although he spent almost 16 years working in large corporations, Ben always knew that where he wanted to be was a small to mid size company, where he could daily see how a strong team coming together could successfully grow a business.

Passionate about his four kids, Ben coaches their soccer, basketball and baseball teams and engages in Tae Kwon Do with his two oldest children. When he’s not participating, Ben loves to support the Portland Trailblazers.

Myrna Hostetler, Chief Administrative Officer

Myrna joined Advanced Business Computers in 1980 as their first Administrative Manager where she quickly rose to Vice President of Operations, then Customer Service. She served as President from 1990 - 2008 and now CAO of both Viewpoint and Coaxis. Born and raised in San Joaquin Valley, California, she arrived in Oregon with a blast - literally. It was May 1980 when her husband, an electrical engineer for Intel was transferred to Oregon and Mt. St. Helens blew. But it was the charisma of Viewpoint's founders and opportunity to work with a new technology startup that attracted her.

Instrumental in appointing the management team that delivered Viewpoint V6 Software, Myrna is passionate about creating happy customers, engaged employees and solid business processes. Perhaps one of her stranger projects was maintaining business continuity during the clean up phase after a serial arsonist set the company headquarters on fire.

Outside of work, she lives on acreage known as Triple H Vineyard where she and her husband grow Oregon's signature Pinot Noir grape. Myrna also enjoys all types of dancing and attending the latest Broadway shows.

Matt Harris, Vice President of Strategy and Corporate Development

Matt is responsible for Coaxis strategic growth initiatives. Previously he was Chief Marketing Officer of TigerStop LLC where he helped to lead a turn-around of a factory automation leader through new product development, international growth, and strategic customer initiatives. Prior to this he and his family lived in the Netherlands where he ran, as VP and General Manager, the highest growth division of FEI, a global leader in electron microscopy solutions. In addition, Matt has extensive Strategy, M&A and Operational executive roles with FEI and Planar Systems, Inc. He began his career with General Electric in a technical leadership program.

Matt has been active in the Portland business community and has served on the boards of the Software Association of Oregon Foundation, The Oregon Bioscience Association, The Oregon Innovation Network, the Oregon Technology Awards, and the Stanford Business School Alumni Association.

 Matt has engineering and psychology degrees from Cornell and his MBA from Stanford University.

Mary Carvour, Director of Human Resources

Fascinated by what makes an organization successful, Mary found it comes down to hiring, motivating and keeping talented and passionate people. And she's spent her time since doing just that. Drawn by the core values of integrity, vision, commitment, teamwork and sustainability, she's focused on making Viewpoint an employer of choice.

At Quaker Oats, she won their highest award for performance for creating and implementing a software application to manage National Account business that created an additional of $1M in revenue. She's learned the value of persistence in the face of continuous change.

Born in Mansfield, Ohio, Mary holds a Bachelor's in Human Resources Management and an MBA in Marketing. She'd love to chat with Mark Twain for his wit, humor and deep social consciousness. But one quickly sees she brings her own wit and sensibility to Viewpoint. When not focused on people, you'll find Mary reading about home and landscape design or studying the real estate market.

Daryl Jenson, Director of IT

A native Oregonian, Daryl left Oregon State University with degrees in both Computer Science and Business Administration to join Viewpoint more than 30 years ago. In the early days with just 8 people, he enjoyed using all his skills in operating systems, application programming and electrical engineering. Long before networking and the internet, Daryl created "Oscar" (Operating System Changer) and "DJcom", combined with custom data transfer boxes, to transfer data between computers with different configurations. When later faced with porting a library of applications to an entirely new operating system, he created a series of management utilities that allowed the application software to operate relatively unchanged.

As the company grew, he evolved into managing the company's hardware platforms, systems software and technical customer support.  He currently manages an IT staff dedicated to maintaining the internal infrastructure and related technology issues supporting all department and company needs.

The consummate technology junkie, he'd love a chance to spend time with Bill Gates for his vision for making computers ubiquitous for all. When not enmeshed in the latest technology, however, Daryl enjoys playing 6 and 12 string guitars, banjo, violin, piano and mountain dulcimer while squeezing a little camping, fishing and sailing


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